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Tips to building your personal brand

Branding used to just be for companies. Now most of us have a personal brand and it’s important to cultivate it since it plays a large part in the professional world. With companies using the internet as a big tool in hiring, your social media footprint can help make or break that new job that you have been looking at.

 

Use these tips to help make your social media and your personal branding stand out from all of the rest.

 

Social Media is Personal Marketing

It’s how people see you and needs a strong narrative. It’s who you are. Your personal brand is the marketing of you. Be genuine and show people the real you. Your hobbies, where you volunteer, your passions and what interest you. Be authentic. Be real. Keep your image consistent across all platforms. This helps you control people’s perception of your personal brand. Your social media profiles should make you appealing to everyone, not just friends.

 

Cleaning up Social Media

A lot of peoples’ first thought when they are looking to get a new job or a promotion is to wipe their social media accounts and make them squeaky clean. Again, be yourself. But it’s important to be sure your social media sites are not offensive, so target the posts that you think are the worst offenders and get rid of them.

 

Think Before Posting

Before you post anything on your social media page – you should think first. Pictures of you partying, posts with negative text, and fights between friends are not good things to have on your sites. Take a second before posting anything and ask yourself is this something that would be okay for future employers to see? Remember every post should contribute to your personal brand and not take away from it.

 

Update Regularly and Engage

Posting content regularly is important in building your personal brand. It’s good to comment on articles or discussions with our insights. Be responsive and engage. Post appropriate and fun images and videos. Give people a reason to remember you and make personal connections.

 

The most important thing to remember in building a personal brand is to make your social media profiles a true reflection of you. They should be professional, social and authentic.  Once you start, don’t forget your personal brand needs to be consistent.

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Personal Branding: Making Sure Your Social Media Footprint Makes You Stand Out

Social media

Your personal brand plays a large part in your professional world. Today people use the internet as a big tool in hiring so what goes on social media can help make or break that new job that you have been looking at. Use these tips to help make your social media stand out from all of the rest.

Do Not Erase Social Media

A lot of people’s first thought when they are looking to get a new job or a promotion is to wipe their social media account. Completely getting rid of it or remove all of the content from the account: This is the last thing that you want to do. Data miners, those who look for your data on the internet have ways of finding things that have been recently removed and will use these if your social media presence is gone or bare.

Instead of deleting your whole account, target the posts that you think are the worst offenders. Do not remove much though as it will leave gaps in your account.

Social Media is Personal Marketing

Treat your social media as a way to market yourself to friends. It is how you show someone that you are a good friend and being a good friend doesn’t mean that you have to be a constant partier. Fill out your profile thoroughly so that your friends will know what you like and it shows that there is real content behind you. It also shows potential employers that you take things seriously.

A social media profile should make you appealing to everyone, not just friends.

Think Before Posting

Before you post anything on your social media page in the future you should think first. Pictures of you partying, posts with negative text, and fights between friends are not good things to have on your Facebook. Take a second before posting anything and ask yourself is this something that would be okay for future employers to see?

Don’t forget to ask your friends to help you by not posting negative content of you and not tagging you in things that you shouldn’t be tagged in.

Update Regularly and Engage Friends

Potential employers or investors want to know that you’re an active person. When you post content regularly it helps to show this, so does regularly engaging your friends. Commenting on photos, tagging people, and getting people to comment on your photos shows people that you don’t just go home and sit alone. Even executives and smart people need releases from work and you are expected to have yours.

The most important thing to take away from this is to make your social media profile a reflection of you in the digital world. It should be both professional and social. Also make sure that your page does not appear artificial, this makes people question who you are. Once you start, don’t forget to be consistent. Every brand, including your personal brand needs to be consistent.