Advanced Practice Providers Career Success

The Importance of Personal Branding on Social Media

Personal branding on social media is important way to stand out from the crowd. Your personal brand plays a large part in your professional world establishing who you are.



Companies use social media as a tool in hiring. What you post can help with that new job that you have been looking for.


Tips to help with your personal brand on social media:


Social Media is Personal Marketing

Social media is a way to market yourself. Fill out your profile thoroughly. Update you information regularly. Distinguish yourself. Identify your areas of expertise. Your personal brand can boost your credibility. Select groups that show your skills and interests.  Your social media profiles should make you appealing to everyone, not just friends.


Think Before Posting

Before you post anything, you should think first. Pictures of you partying, posts with negative text, and fights between friends are not good things to have on your social media accounts. Take a second before posting anything and ask yourself is this something that would be okay for current or future employers to see?  Don’t forget to ask your friends to help you by not posting negative content of you and not tagging you on negative content.


Engage Regularly, but don’t overdo it

Posting upbeat, informative content is important. Try not to over post, posting 3-4 times a week appears to be about right to keep you active. Posting content regularly helps show what you’re up to, your thoughts on issues and that you’re engaging friends and colleagues.


Positive is always better

Keep your posts positive, stay away from issues that can lead to confrontation. The goal is to connect with people and share your expertise and interests.


Create Content

Sharing other people’s content is fine but creating content based on your expertise can really make you stand out. It shows your skills and helps you to be seen as credible, someone who has the knowledge on a subject. You can use blog posts, videos and even photos to highlight your content.  Don’t be afraid to be creative and innovative.


Clean Up

Many peoples’ first thought when they are looking to get a new job or a promotion is to wipe their social media accounts. Instead of deleting your account, audit them. Target the posts that you think are the worst offenders and delete them.


Your personal brand should be both professional and social. Be yourself. Once you start, don’t forget to be consistent. Every brand, including your personal brand needs to be consistent.